ITV Weather

ITV Weather
Type TV Weather Forecasts
Genre UK Weather
Founded February 13, 1989 (1989-02-13)
Founder(s) ITV Network
Headquarters London, England
Area served United Kingdom
Parent ITN, Met Office
Divisions ITV Regional Weather
Website itv.com/weather

ITV Weather is the national and regional forecast shown on UK terrestrial network ITV, and is provided by the Met Office (except the Channel Islands forecast, which is provided by the Jersey Meteorological Department). Bulletins are usually broadcast after every ITV News and ITV regional bulletin.

Contents

ITV National Weather

Overview

The national bulletin launched on 13 February 1989, and previously featured the longest sponsorship deal on UK terrestrial TV to date, Powergen (later renamed E.ON) being the sponsor from shortly after the launch until the end of 2007,[1] when it was revealed that insurance firm esure/Sheilas' Wheels was to replace E.ON as the sponsor of ITV's national weather bulletins (except in Northern Ireland, where it was sponsored by Gocompare.com from January 2008 until December 2009). Most recently (Jan-July 2010) Confused.com have been the weather sponsor (Except in Central and Northern Scotland, where it was sponsored by Specsavers). During August 2010 the weather was shown without a sponsor for the first time since mid-1989. The weather forecast was later sponsored by Topps Tiles from autumn 2010 until December 2010, when The Co-operative Food took over. As of 1 January 2012, the ITV National Weather is without a sponsor.

ITV National Weather bulletins have a duration of about one minute. They are shorter compared to the BBC weather bulletins, due to the fact ITV has to make room for advertisements.

WeatherGens

From 11th November 1996 to 25th October 2001 when Powergen sponsored the weather, they used idents featuring the "WeatherGens" - human portrayals of the weather to show what it would be:

There were five variations for the Norwin, Gilda, Brellina and Nimbella idents. The WeatherGens were commissioned from London design company Tutssels by Powergen, and they were produced by Lambie-Nairn. Their flamboyant costumes and make-up were put together by the talented Carolyn Corben and Harvey Bertram-Brown of the New Renaissance company, veteran designers of clothes, sets and pop videos. The WeatherGens were massively popular with viewers and gained a cult following online. As of 2011, two children's books have been published about the WeatherGens and a website exists detailing each character, the actors, the books and the making of the idents.

Current forecasters

Years Presenter/Forecaster Notes Reference
2008–present Alex Beresford Utilised with ITV West and ITV Westcountry. [2]
1989–present Martyn Davies Utilised with ITV Meridian.
1990–present Siân Lloyd
2004–present Becky Mantin

Former forecasters

Regional Weather

ITV plc

STV

UTV

Channel Television

  • Victoria Hudson (Channel Television)

Notes

References

External links